Brand Overview

The SB20 International Class Association (SB20 Class) represents a dynamic and competitive sailing community. To ensure our brand reflects these values and maintains unity across international fleets, we adhere to a consistent visual presentation.

The SB20 Logo

The official SB20 logo features our custom “SB20” wordmark and may be accompanied by the tagline “The One-Design Sportboat”.

Usage and Placement

• Clear Space: Maintain clear space around the logo equivalent to the height of the “20” letters to prevent visual clutter.
• Minimum Size: Do not reduce the logo width below 100 pixels for digital use or 25mm for print.
• Contrast: Only use the logo on backgrounds that provide sufficient contrast.
• Integrity: Do not alter colors, distort, stretch, or add effects like shadows.

Logo Downloads

Confirm final applications with the marketing team at digital@sb20class.org.

• 📁 Download SB20 Logo – JPEG (Standard documents)
• 📁 Download SB20 Logo – PNG (Transparent background)
• 📁 Download SB20 Logo – Inverted White (For dark backgrounds)

recent SB20 World Championships logos:

Logo Typeface

The SB20 logo uses a custom typeface: Enter Sansman Bold Italic.

• Exclusive Use: This font is used exclusively for the SB20 logo.
• No Substitutions: Must not be replaced by web fonts or approximations.
• Usage Restriction: Do not use this font for body copy, headings or digital text.

LETTERHEAD Download

Should you need to use the official SB20 Class letterhead, please use this link to download

Typography & Colours

Consistent typography and color usage enhance brand coherence across all materials.

Typography

Consistent typography enhances brand coherence across all communications. The following typography should be used in all collateral which relates to the SB20 class. 

Primary Typeface

• Font: Montserrat
• Usage: Headlines, subheadings and body text in digital and print materials.

Secondary Typeface (Web safe)

• Font: Open Sans
• Usage: Supporting text, captions, and instances where Montserrat is unavailable.

Note: If Montserrat and Open Sans are not available, suitable alternatives include Arial or Helvetica. Montserrat is publicly available for download. 

Imagery

Imagery should capture the competitive spirit, teamwork, and the thrill of one-design sail racing. Avoid staged photos in favor of vibrant action shots. As a Class we do not support the infringement of copyright, therefore the right to use all images are to be granted or paid for.