Brand Overview
The SB20 International Class Association (SB20 Class) represents a dynamic and competitive sailing community. To ensure our brand reflects these values and maintains unity across international fleets, we adhere to a consistent visual presentation.
The SB20 Logo

The official SB20 logo features our custom “SB20” wordmark and may be accompanied by the tagline “The One-Design Sportboat”.
Usage and Placement
- Clear Space: Maintain clear space around the logo equivalent to the height of the “20” letters to prevent visual clutter.
- Minimum Size: Do not reduce the logo width below 100 pixels for digital use or 25mm for print.
- Contrast: Only use the logo on backgrounds that provide sufficient contrast.
- Integrity: Do not alter colors, distort, stretch, or add effects like shadows.
Logo Downloads
Confirm final applications with the marketing team at info@sb20class.org.
- 📁 Download SB20 Logo – JPEG (Standard documents)
- 📁 Download SB20 Logo – PNG (Transparent background)
- 📁 Download SB20 Logo – Inverted White (For dark backgrounds)
Logo Typeface

The SB20 logo uses a custom typeface: Enter Sansman Bold Italic.
- Exclusive Use: This font is used exclusively for the SB20 logo.
- No Substitutions: Must not be replaced by web fonts or approximations.
- Usage Restriction: Do not use this font for body copy, headings, or digital text.
Typography & Colours
Consistent typography and color usage enhance brand coherence across all materials.
DARK BLUE
#1E3866
LIGHT BLUE
#00A3CC
ORANGE
#FF6600
DARK GREY
#4D4D4D
Imagery
Imagery should capture the competitive spirit, teamwork, and the thrill of one-design sail racing. Avoid staged photos in favor of vibrant action shots. As a Class we do not support the infringement of copyright, therefore the right to use all images are to be granted or paid for.
