Brand Overview

The SB20 International Class Association (SB20 Class) represents a dynamic and competitive sailing community. To ensure our brand reflects these values and maintains unity across international fleets, we adhere to a consistent visual presentation.

The SB20 Logo

SB20 Logo

The official SB20 logo features our custom “SB20” wordmark and may be accompanied by the tagline “The One-Design Sportboat”.

Usage and Placement

  • Clear Space: Maintain clear space around the logo equivalent to the height of the “20” letters to prevent visual clutter.
  • Minimum Size: Do not reduce the logo width below 100 pixels for digital use or 25mm for print.
  • Contrast: Only use the logo on backgrounds that provide sufficient contrast.
  • Integrity: Do not alter colors, distort, stretch, or add effects like shadows.

Logo Downloads

Confirm final applications with the marketing team at info@sb20class.org.

Logo Typeface

Enter Sansman Bold Italic

The SB20 logo uses a custom typeface: Enter Sansman Bold Italic.

  • Exclusive Use: This font is used exclusively for the SB20 logo.
  • No Substitutions: Must not be replaced by web fonts or approximations.
  • Usage Restriction: Do not use this font for body copy, headings, or digital text.

Typography & Colours

Consistent typography and color usage enhance brand coherence across all materials.

DARK BLUE
#1E3866

LIGHT BLUE
#00A3CC

ORANGE
#FF6600

DARK GREY
#4D4D4D

Imagery

Imagery should capture the competitive spirit, teamwork, and the thrill of one-design sail racing. Avoid staged photos in favor of vibrant action shots. As a Class we do not support the infringement of copyright, therefore the right to use all images are to be granted or paid for.

SB20 Action Shot